http://www.vegemite.com.au/vegemite/page?siteid=vegemite-prd&locale=auen1&PagecRef=758

Just wtf. Who comes up with this s***? Did they deliberately choose that name to make it fail? Mind you, if you've tried the stuff then you're not likely to go back near it again anyway..

I liked it better than vegemite

the product, not the name

When can we expect vegemite classic?

I am waiting for vegemite Zero.

what the f*** is up with everything having 'i' in front of it these days

blame apple

worst name evar
(good product though)

Vegemite ftl. I dunno how anyone can eat that salty garbage.

vegemite ftmfw!!

f*** this isnack apple bs..

Yeah I wont be trying this new s*** tbh. Vegemite toast is perfection.

Poor choice for a name and grammar on that page Vegemite. Tisk Tisk.

Haven't they tried to flog a new vegemite before? Sif we need another, vege is fine the way it is.

Sits next to my Peanut Butter - revision 3.06 and strawberry jam: the sequel.

When are they releasing the Kitchen Table service release patch?

Pinky... WUT

Pinky... WUT

You 'eard. Mum used to try and make me eat the s*** when I was a kid, but I fought back. Le Resistance lives on.

how was she feeding it to you? a lot of people treat it like nutella and smear a thick layer on top. bread + butter + a nip of vegimite and you have yourself a tasty little sandwitch.

New vegemite tastes like a watered down version of real original vegemite.. DO NOT WANT! Spreads nicer but the taste is gone :(

Word to that greaze-unit.

I assumed when first reading iSnack 2.0 in the subject that it was cool because vegemite were taking the piss out of the whole i* trend from apple, as well as the whole web 2.0 thing.

If only stinky... If only.

That is the most retarded name... EVER.

What a bunch of f***wits.

That's a really f***ed up name

This is just as a bad as Sci-Fi channel renaming themselves to SyFy

On the upside any marketers currently out of work can send their CV's over to the aussie Kraft offices. There will be a few jobs open soon, no doubt.

wasnt there a competition to come up with the name for this product?

Did you click the link? Yes it was and we can blame Dean Robbins and someone in marketing

I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?

i thought that was a joke ?

Its designed for the Amerikan market.

I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?

hahaha

The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.

Welcome to marketing 101.

Google returns the same results. "New name = shiiiiit"

The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.

Welcome to marketing 101.

I've purchased 8 tubs of new vegemite since it has been released, quite like it.

I'm going to deliberately never buy it again because of the name, purely out of spite because I'm that much of a knob.

Fail.

haha chub

In addition, consumer involvement in the branding processes does not only build a strong relationship between the consumer and brand but also brings the consumer closer to the product development team, effectively giving the consumer a sense of empowerment and self-satisfaction.

Welcome to marketing 102 and English Grammer & Spelling 101.


last edited by my non-english speaking mum at 12:12:54 27/Sep/09


last edited by MatchFixa at 12:14:00 27/Sep/09

as spastic as it makes me sound, im with chub

i love the product, but im tempted never to buy it again to teach it a lesson for having such a retarted name

f***ing retarded name. Who in their right mind would think this to be a good idea?

Also, can a mod nuke Pinky's posts? I find them offensive, kthx.

Haven't it myself yet. Might hit some up at woolies. Apparently its like cream cheese and vegemite or something yah?

Purchase of high involvement products such as the ISnack 2.0 typically causes the consumer to experience Post Purchase Evaluation. This final stage in the product buying process may cause the consumer to feel Post Purchase Dissonance, in other words, the feeling of discomfort after purchasing the product. This may be due to either finding another product that is of better value or merely due family/friends' criticism of the product.

Yeah, that's what I thought it tasted like. I really liked it, and it's not as strong, so you can layer it on pretty thick.

I'd actually be tempted to try just mixing Vegemite with cream cheese just to see if I get the same result.

Wtf matchfixer?

worst name ever holy s***

nm me im just regurgitating marketing speak since i'm in the marketing industry and doing a masters in marketing i've been conditioned to talk a douche.

This may be due to either finding another product that is of better value

Gigabyte products make me think that way too!

yeah name is lame...
product is ausome...
id never eat normal vegemite again.
who would of thought, creamcheese in vegemite????
oh, thats right, hotel restaurants who for the last 3o odd years have been doing it, to dull the taste down for overseas tastebuds that find it too strong.

note to haters, i dont think anyone cares if you think vegemite sux.
and not buying it because the name sux.........really?
pull your head in consumergator.............

last edited by lewd at 16:17:46 27/Sep/09

I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.

is this like the wii. at first it was HAHAH WHAT THE f*** NINTENDO? but then everyone got used to it.

nah, this is just jumping on the "i + 2.0" bandwagon bulls*** that a lot of people hate.

is this like the wii. at first it was HAHAH WHAT THE f*** NINTENDO? but then everyone got used to it.

its still a f***ing retarded name

iwii 2.0?

I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.

Quite true, would suspect this is at least one part of why they chose the stupid name. Doesn't change the fact that the new stuff horrible s***e I wouldn't feed to my dogs. That said, I'm one of those freaks who loves Vegemite like crazy and will slather it onto bread/toast without butter & not give it a second thought.

is this like the wii. at first it was HAHAH WHAT THE f*** NINTENDO? but then everyone got used to it.

:shrug: I thought Wii was a good name from the get go, a little silly but suited the console. Revolution just sounded too, I don't know... Generic?

Mum: What would you like on your sandwich Timmy? we have peanut butter, jam, honey, vegemite or iSnack 2.0?

Timmy: ... http://1.bp.blogspot.com/_vynNQV8Y2XI/SCYPSi8W7VI/AAAAAAAAAiY/9zkRSu_k-XI/s320/Confused Kid.jpg

^this drives the stupidty home.
i just hope the name doesnt kill the product as suggested in previous posts.
i kinda prefer it to the original is all.

iSnack? that's a paddlin'

Breville has made a claim to the iSnack 2.0 trademark http://www.brisbanetimes.com.au/queensland/is-vegemites-isnack-toast-20090928-g8gk.html

2ritemite

This name is way better! (Mentioned in the last sentence of therm's article)

CheeseySpreadMite!

This new name is retarded, fortunately the product is not. It's now a permanent purchase on the shopping list.

that would be awesome

Here I was thinking you were cool Ticman..

Can I have an iSnack, pleeeeease? Version 2 if you have it. THANKS MA!

I am cool, I still have old school vegemite in the cupboard for when I'm feeling nostalgic.

Dick Smith needs to step up release a competing product. Goble on a Dicksnack.

I think "iSnack" or "Vegemite 2.0" would be OK names, if a bit silly. But the combination is epic fail.

so is this replacing the original vegemite or is it going to be just another flavour to choose from?

The original vegemite will still be around. Lets just be thankful they aren't renaming it....

rush out now and get the "Name me" jars they'll be collectors items
just got some and it is quite good on fresh crsuty bread with real butter.
not sold on the name but taste is ok.
on another note they had a segment on radio today about a new "tech' name for bannanas.
iPeel was a winner!!!

lol @ "oh, adolf's having poo on toast again!"

I cracked up when Hitler said "When I go to the supermarket the jars will sit there, TAUNTING me, like s***-covered iPods".

LOL "4Chan naming our Zoo Babies".

Very good.

So how does it taste?

I bought a lifetime's supply of iSnack 2.0 yesterday! One full jar.

haha, marketing.

So how does it taste?

like s***-covered ipods.

Bring on the tin of milo and soup spoon!

iSnack2.0 fury prompts naming rethink

Kraft Foods is working out how it can change the name of its new iSnack2.0 product, a blend of cream cheese and food icon Vegemite, after a backlash from consumers.

Well, they'll sell a bit better now :)

iSnack is now toast

http://www.news.com.au/business/story/0,27753,26146533-462,00.html

“The new name has simply not resonated with Australians - particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.

They make it out as though Australians don't like technology. No, it's just that it was a totally f***ing retarded name for a spread.

lol isnack v3.0??

Why not Cheeseymite

or something

(this is why I ain't in marketing)

cheeseymite is already owned by bakers delight

Vege-will

how about CheesyYeastInfection

Haha suck s*** Kraft.

I'll have to stick to my spiteful boycott regardless.

everyone should go get a jar imo, collectors editions fo rizzle

I'm keeping the "Name Me" jar when it's done :) and the iSnack 2.0 if I get one.

It tastes... sorta... mediocre really. Fail.

Vegemite.Add(new Kraft.Cheese());

last edited by 3dee at 22:12:05 30/Sep/09

'Not resonated?'
Oh, it resonated alright.

180 degrees out of phase, it did.

Got an email about a voting on a new name moments ago.

Go here from 5pm today to vote on a new name: http://www.vegemite.com.au/vegemite/page?PagecRef=758

last edited by Triamks at 15:16:35 02/Oct/09

I think I'll be voting for option "3. VEGEMITE SMOOTH".

I would go for Vegemite Combobreaker.

Vegemite Pro?

If they flavour fails and they have to issue patches what will they call them?

this could be like windows and go on forever

This new and improved? vegemite is pretty yum just that i think 'name me' is better than iSnack 2.0.
f***ing apple.

GDAY MATE VEGIMITE

they never really intended to call it iSnack permanently, ffs. it was a marketing gimmick.

think up the tackiest most-cliched name possible and let the public indignation create a PR firestorm. duh...

Saying this was an intentional PR stunt is like saying we never landed on the moon.

We didn't land on the moon. We actually landed on Mars, we just didn't want to brag.

vegemite smooth is the only decent one, but i chose they all suck option.

vegemite smooth is the only decent one, but i chose they all suck option.

Did it still ask you to preference 4 of them? That was unexpected and I had to *really* think about which others to vote for and when I say *really* I really mean as much as a web survey warrants.

another vote for #2

Did it still ask you to preference 4 of them?

not that i can remember.

smooth is the only decent one, i can't imagine "would you like jam, marmalade, or vegemite creamymate with that?"

incidentally, the abc news story was titled "Kraft admits VegeFAIL"

that's right, fail is now considered acceptable copy for legitimate news

yeah i did it this morning and it still asks for 4 preferences.
i put the smooth one 1st. then counted back from lame to most lamest.

i voted that i didnt like any of the names so thats probably why it didnt ask me to list my preferences.

Yes, we know you did, that's why I asked if they asked you to vote on some of the names anyway. I guess they figure if you don't like any, you're not interested in choosing preferences.

Yes we know he did, but lewd obviously didn't, so he is telling him again.

Oh right.

yeah i only read the quote
my bad

So I was at the shops this morning and they only had "Name Me" jars. Did the iSnack 2.0 jars even make it to the shops?

'name me' hardly even sold. Couldn't really bring in a new named product without selling the original stock, anyway.

The new name is Vegemite Cheesybite.

Vegemite Cheesybite will replace the much unlamented iSnack 2.0 as the name for its new Vegemite cheese blend.

Cheesybite got 36 per cent of the 30,000 votes cast by members of the public as part of a telephone and online poll staged by the food company.

http://www.brisbanetimes.com.au/business/cheesy-name-for-cheesy-vegemite-20091007-gm0y.html?autostart=1

Seems to be very closely matched to a Cheesymite so I wonder if Bakers Delight will launch a lawsuit against Kraft.

Apparently Cheesybite and "none of the above" were very close.

so they replaced a lame name with another lame name. nice work everyone

Where can I get a bottle which says ISnack2.0 surely will be worth something one day...

^^ any supermarket

I couldn't find any iSnack 2.0 jars when I was in Coles, exo.

Apparently Cheesybite and "none of the above" were very close.

I found this amusing

They should call it "Meh"gemite or just plain

"meh"