Computex day 3 and Nvidia hold a press conference. More a trade show announcement really but the thing that apparently stunned everybody in the room.

The NVIDIA CEO Jen-Hsun made it quite clear that the graphics industry would no longer be the primary focus point of the company. They then continued to demonstrate a wide range of new multimedia products.

Seems like a remarkable thing to announce but then again if you are losing ground to a competitior in a serious way maybe its good business sense to target other richer pastures?

Full story over on Legionware

http://members.optusnet.com.au/exocet1/byewhore.gif

Nice misleading thread title.

I read that to mean they are just going to branch into other markets.

Hmmm, I prefer ATI cards anyway :)

Im sure you would prefer to pay $1000 +for them as well if nvidia did drop out of the graphics card market.

Looks like nForce 3 chipsets are going to have as many codenames as their gfx range :(

And whats with the phone, GoForce? Real creative name. I think I'll stick to nokia or some other proven phone company then buy from a company just trying to cash in on the mobile phone market

Im sure you would prefer to pay $1000 +for them as well if nvidia did drop out of the graphics card market.

Whats that mean to mean ?

It means without competition ATI could set whatever price they wanted.

It means without nVidia there won't be any real competition for ATi and so prices will rise as theres nothing to compare them against.

what he said.

which makes this a bad thing for everyone (possibly). ATI user or not.

Seems like a remarkable thing to announce but then again if you are losing ground to a competitior in a serious way maybe its good business sense to target other richer pastures?

I like that mentality, cant beat them, give up!

Not really true.

If ATI put their prices up, other companies will sell more cards, which means they'll be turning more profit, which in turn translates to more money to work with to develop new technologies by hiring more talented staff and using more high tech equipment *shrug*.

I've been waiting for a long time to see nVidia move into the CPU industry, and who knows, maybe this is it. It would come as no surprise whatsoever to me...

forceware looks pretty good, seems strange that nvidia would leave the graphics industry, they are arguably the best company in the world. It also seems strange that he would just so blatantly come out and say it though? you would think there would be prepared statement or press conference or something

maybe the loss of contract for the xbox2 was also a factor ?

He (nvidia CEO) didn't say they were leaving the graphics industry, Psycho! implied that they may be leaving the industry in this thread.

Nvidia didn't want the xbox2 after all the s*** MS put them through on the first one.

I like that mentality, cant beat them, give up!

Better than the 3dfx idea - if you can't beat them, keep making worse products until you fail!

Without nvidia, there is really no other challengers to ati in the market raven.

cbf editing above...
Doesn't look like they'll bail, just branch out, will be interesting to see what they do branch out too.

classy trog

they've been branching out for ages already. motherboards? this is just a bigger step.

step, there was a point where nVidia weren't considered a threat. And not long ago, ATI were a virtual nobody as well.

Companies come and go in the graphics industry. ATI will have their time in the spotlight as well.

Sooner or later another company will come along and make impressions just as ATI have in recent years against nVidia, just as nVidia did against 3Dfx, just as 3Dfx did against S3.

Wake up to yourselves...

nowhere did he say that nVidia were leaving the graphics industry. He said, it no longer would be the primary focus of the company.

They will still sell video cards, but maybe will concentrate on getting other product lines going...

People who have a clue will realise that all this hype about nVidia being the best mobo maker for AMD systems was just that, hype. They got lucky, VIA had no luck, K8T800 is better than the nforce3... KT600 went a long way to closing the gap in the AXP market.

Also, the crap about nVidia not wanting to supply graphics chips for xbox2? thats bulls***.

Of course they would have wanted it, Getting in good with MS is worth more than life itself, what Billy says, goes, and thats that. If you are offside with him, (especially with only two major players in the graphics industry), your competitor isnt, so you are in trouble.

Nvidia and MS were involved in litigation over the Xbox, i think MS wanted to pay less for the GPU than they originally agreed to, so i'm sure Nvidia really wanted more of that.

Better than the 3dfx idea - if you can't beat them, keep making worse products until you fail!

Don't you mean keep making larger products until they no longer fit in a standard case?

I like that mentality, cant beat them, give up!

No, it's called diversifying and targetting your growth areas so you keep your shareholders happy.

Nice misleading thread title.

No not really, if you look closely you will see its a question. It profers the question for the reader to ponder. (much like a headline in a newspaper attractes the readers eye) Is a company that has had its major focus on the graphics industry 'thinking' of not being such an agressive competitor in the future? (Look at Creative how they left the arena effectively.)

You have made up your mind that it just means branching out, but a lot of other people will see it as Nvidia throttling back its R&D and committment in that area to pursue other interest agressively. Whether that will result in a less impressive product cycle remains to be seen.

Also, the crap about nVidia not wanting to supply graphics chips for xbox2? thats bulls***.

Of course they would have wanted it, Getting in good with MS is worth more than life itself, what Billy says, goes, and thats that. If you are offside with him, (especially with only two major players in the graphics industry), your competitor isnt, so you are in trouble.

Unfortunately MS would have the bargaining power and I guess ATI was chosen as they were a better deal to MS ... oh and ATI probably had better performing chips

Ohhhhhhhhhhhhhhh whattt... they better bring out more cards.. If not.. ATI it will be. Not happy jan.

it cant be true - they would be making too much money out of them

People who have a clue will realise that all this hype about nVidia being the best mobo maker for AMD systems was just that, hype. They got lucky, VIA had no luck, K8T800 is better than the nforce3... KT600 went a long way to closing the gap in the AXP market.

if it wasnt for the nforce chipset we wouldnt have onboard: serialATA, 5.1 sound, dual channel, higher speeds. etc

oh well ATI will have the full market share of the IT industry and good luck to them.

K8T800 is better than the nforce3...

Care to show us some benchmarks ?

just like most of the CPU buying public, and remember this AMD fans you ARE the minority no-one gives a s*** about the nForce crap, if nVidia want to make serious inroads into the motherboard market they need cutting edge Intel chipsets and boards, oh and whoever it was who said ATi were nobody's ATi have long been one of the, if not the leading integrated graphics solution for many years, only recently has this trend changed as ATi have shifted focus into the gaming hi-end 3d graphics card market, as for X-Box2 well i said it just before ATi have for many years produced integrated solutions for desktop pc's, why not for gaming consoles?

nVidia are running scared they realise with focus (very similar to the focus they applied with 3dfx) another company can rapidly overtake them to the point their business can fail, it only took one bad card to kill 3dfx and for nVidia to steal their market, howver if you look at Ati who have for many years put their focus into integrated solutions you will note that although they have not in the past produced great product they have done one thing, remained alive... it is wise for nVidia to branch out like this, however producing solely for the AMD market is a fools path

/meh

/end rant

the leading integrated graphics solution

I think you'll find that that's probably intel? (quantity wise, not necessarily quality)

as for X-Box2 well i said it just before ATi have for many years produced integrated solutions for desktop pc's, why not for gaming consoles?

The only console I've ever owned that has repeatedly crashed and needed resetting was my Gamecube, and guess what, its powered by ATI technology!

I was going to say that ATI now has ArtX which powered the gamecube. Khel I've seen PSone and PS2 crashes as well. *shrugs* I reckon that comes down as much to the game as the hardware.

Anyway, I don't see nVidia stopping their video card development any time in the near future. Like a couple people have suggested they are just branching out into other markets. I still wouldn't buy any other mobo for a standard athlon setup. Athlon64 is too new for me to be interested so I won't get into whether nForce3/via is gonna be best there.

I believe nVidia were working on an Intel solution but the licensing fees charged by Intel were too expensive.

s***! Better not happen.....its like what happen to 3Dfx...nearly anyway!